Finished Poster

How effective is the combination of your main product and anxillary texts?

The music video our group have made attempts to express an 'edgier' look for the song with our magazine advertisement and CD case working alongside the main product to convey and effective edgy persona for the music video. We have chosen to follow this 'edgy' theme as it is quite conventional alongside the genre we picked, this is because the genre has a reputation for its outspoken loud nature and this is why it will appeal in teens(14-18 target audience). By making the CD case/ magazine advertisement look more "edgy"we are able to sell a product appealing to the chosen consumers by catching their eyes with strong colours and effects.

All three products combined the dark edgy theme in their own signature way. The magazine advertisement and CD case connect together partially as some of the imagery has been used on both items. This is to show that the products are in relation with each other. Also as the magazine advertisement is a prime marketing strategy for CD distributors to get the CD out to the consumers and effectively sell it we decided the CD cover has to be in some form recognisable with the advertisement so we used the same bold font for the bands name; 'Paramore'. This is a marketing strategy as when a consumer see's an advertisement appealing to them and they go to a music store such as HMV, they'll know which CD they want and remembering such bold font is easy.

We included the edgy rock theme in our music video by giving the main character 'attitude' which we made sure was put across in her performance. We did this to steer away from the cliche "good girl" image for pop artists.

The magazine advert features the main singer Beth singing so the consumer can recognise the artist. She's had the opacity of the layer on photoshop lowered for her to seep in the background which is of a old style newspaper as we're going for an eroded look. I wanted to include printed birds with eroded textures on them to make it look worn and play on the edgy theme so I added a flock of birds, an owl and a bird which I feel worked for the advertisement. The birds would represent freedom and spirit.

This is effective in gained interest in our targeted audience as it is something that would appeal and catch their eyes. At first the colour theme was quite bland and a dirty low tone orange look but after we created that look we felt that it didn't look as appealing to the audience so we induced an added neon pink theme which brings the poster out even more to catch the consumers eye.

The CD case based itself around this one photograph inside the abandoned Barnes Hospital where the main focus in the picture is the chair. I used the same photograph in each CD cover slide to keep in repetition but I changed the effects so it looked different every time to show variety or else it would have been bland. On the CD cover we have made sure the band name can be seen instantly when it catches the consumers eye by making it bold. We kept to the pink theme again to have continuity and show links with the advertisement.

Overall the combination of the music video, and additional CD cover and magazine advertisement is effective in complimenting each other by playing on the same themes but adding their own style to it whilst constantly thinking of the target audience. The eroded edgy theme plays fits in with the genre style of the music and is an appealing way to target our chosen market.

Shot List

This is a list of the shot types we used throughout our music video:

High angle
Extreme close up
Medium shot
Close up
Long shot
Extreme long shot
Low angle
Point of view shot
Medium close up

Detailed Analysis of Our Music Video

Our video opens up with an abstract view of the buildings and grey sky from the top of a car park. This immediately sets the theme of the video which is dark and reflects the feeling of complicated relationships with the abstract shot. We used a fade in fade out transition to show it as an introduction to the video.

The next shot is of Beth’s foot stepping into a puddle, at the same time the song kicks in; this is showing her feelings of anger and frustration from the start of the video as she is stomping around. It then cuts to Beth lip syncing on the top of the car park, this is consistent with the location that opens the video.

We then added some shots of Beth sat on a bench and hiding behind a tree, making eye contact with the camera. This shows her vulnerability early on in the song, and also reflects the lyrics that back this up, “makes no sense at all”. We repeated the medium shot of Beth hiding behind the tree one after the other, to add to the abstract view and represent how her feelings and vulnerability have been going on for a long time.

We tried to emphasise the word “truth” from the song by showing the word being written sped up. We felt this would have a greater effect on the audience as it is something different that you don’t often see in music videos, and it draws more attention to the word which plays a big part in the lyrics of the song, as the person she is singing about isn’t true to their feelings.

We included some extreme close ups of Beth’s eye when the lyric “you little spies” was playing. This was to show the feeling of being watched as eyes are a good representation of spies.

We used some contrasting shots for the bridge of the song, for example the song starts to quiet down and whispers “crush” repeatedly and slowly, so for this we used an extreme close up of Beth’s mouth whispering the word. However the word starts to get repeated faster, so for this part of the video we then inserted various shots and sped them up to reflect the speeding up of the repetition. We added shots of Beth running away, the extreme close up of her eye and her looking behind her, which adds tension and contrasts with the start of the bridge which was very slow. This also helps it build up to the chorus.

In the part of the video where Beth is sitting alone at a table, we added a green screen background of the outside of a restaurant. This is first shown in the part of the song where the lyrics are “that never happens, I guess I’m dreaming again”. Due to the image being of the outside of a restaurant and Beth sitting outside it on a table it is reflecting the lyrics, showing how she is dreaming about wanting to go on a date with the boy she is singing about. We were not aiming for this look of it being a dream, but decided it fitted in well with the abstract feel of shots at the start of the video, so decided to keep it in order to keep the consistency.

We filmed some high angle shots of Beth singing on a Church balcony. This was to represent the feeling of spies and how she feels the boy that she likes is being watched, so has to be careful about how he acts with her. The high angle shot shows how she now feels she is in control of him and the situation, almost as if she is now one of the spies watching over him, like playing God.

As the song comes to a close we used shots of Beth dancing behind an animation of fireworks. This was to show how she has progressed in comparison to how she was portrayed at the start of the video, for example hiding behind a tree and looking behind her nervously. The animation of fireworks was to sow the explosion of her feelings and how she is breaking free almost from her frustrated feelings.

The last shot in the video is a pan shot following her stood still, this is a comparison to the previous shots of Beth running away from the camera, it is showing how her confidence has grown as now she is standing bravely in front of it and the role is reversed. The camera is used in this way to almost represent Beth’s feelings, showing how in the beginning she was fearful of them, so running way and hiding from them, but by the end of the song she is confronting them and is no longer in fear. We felt this was a good contrast between the start and the end of the video, as it shows how she has grown throughout the song.

Cotsume Analysis

This is the main feature costume for our music video. I wore these pieces of clothing because the emotions of the song are sadness, anger and frustration. The darkness of the clothing represents this as it makes the character feel alone and vulnerable. Also the clothing fits within the genre as it is a post-punk song, the converse trainers, with tights, shorts and a top embody this type of style. This would help target our wanted audience as it is seen as the 'emo' trend that our targeted audience would wear.

Evaluation

What have you learned from your audience feedback?

We asked some classmates a few questions about what they thought about our music video, and what they liked and disliked. Here is their feedback:









Some of the negatives from the feedback were that the lip syncing could have been a bit more in time with the music, so we changed this slightly in order to improve it.

Evaluation - How did you use media technologies in the construction, research, planning and evaluation stages?

In the Research and Planning stages of our media work we used the Apple Macs to do some research on different styles of music videos. We came up with four initial ideas for songs we were intending to use for our music video. These were: End Credits by Chase & Status, Here in your arms by HelloGoodbye, Liquid Lives by Hadouken! And Crush Crush Crush by Paramore. We chose to use Crush Crush Crush by Paramore and in our planning we found two videos of a similar genre on YouTube and we wrote out a detailed analysis of each one. We also used YouTube, Google and Muzu.tv to find images we could use within our detailed analysis in order to make our blog look more interesting rather than a huge block of text. We used blogspot.com to ensure we could keep track of our progress and what we were doing and we found it very easy to use.

During the construction of our media product we used a digital camera, a video camera and also a green screen room. We used the video camera to film our main product and we used this in college and also in our exterior locations. We used the camera for a variety of shots ranging from long shots to close up shots and we used it to film our main character Beth when she was moving around and also when she was simply standing still. We also used a digital camera in order to get photographs of our locations, our main character, props and costumes and also some shots of the green screen room. We took photos of the green screen room for us to put up onto the blog to show what type of equipment we were using in the production stages of our work. Along with the camera we used a tripod as we found that this was the best way to get smooth, still shots with no shaking in them. We did use some hand held shots in our video but we found using the tripod was the best.




We used the green screen room to create the image of a busy restaurant as well as an unusual background to go behind Beth singing and dancing. The green screen room we used has got 3 cameras and we used each one for a different shot. This meant that we were actually doing some editing during the filming process rather than doing all the editing after the production stages. During the filming in the green screen room each of us had a different role, one of us was in charge of music, another of us was in charge of the cameras using a big box of buttons and switches and then Beth was involved in the shot so that was her role. We found the green screen equipment very easy to use and we believe it added an interesting element to our product.

During the editing process of our production we used Final Cut pro which is a professional non-linear editing software. Using this software meant that we had the ability to easily move around the different shots we had once we had added the track to the timeline. We were able to change the speed of the shots and add transitions and effects to our video in order to make it look as professional as we possibly could.

We used photo shop to create the CD cover and poster to go with our music video. It was used to edit photographs of the main character in our video and to create a style completely different to any CD cover we have seen before.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We had four initial ideas when deciding which song to use for our music video. They were; Chase & Status – End Credits
Hadouken – Liquid Lives
Hellogoodbye – Here in Your Arms
Paramore – Crushcrushcrush

We were inspired by certain elements of these videos, as they all have the same target audience as the song we finally chose, which was Paramore, Crushcrushcrush. We felt we could use certain techniques from each video and merge them with our own ideas to make the final product unique, yet fit in with the same genre and style of video as our initial ideas.

One specific element we liked from the Chase & Status video was the hand held camera following people running. This adds the effect of someone being chased, rather than running towards something, through the use of a point of view shot and hand held filming. We felt this added tension to the video as it suggests there is something to run from and gives the viewer a sense of involvement, as if they are running away with them.

After filming this hand held shot for our own video, we decided to speed it up when editing, and add it to a montage of other sped up shots that we had filmed, for example mid shots of Beth when she was sat on a bench and walking round the car park, in order for it to fit in with the fast pace of the song and give an even more tense effect. We made the shots faster by changing the percentage of speed on final cut pro, the percentage we used was 500.

We liked how the pace of the video reflects the pace of the song for the Hellogoodbye track, for example when the song slows down so does the video, and the same for when the song gets faster. We tried to bring this into our own music video, by using slow motion on a long shot of Beth dancing in front of the green screen, as the song slows down towards the end, then picks up the pace again. This also occurs in the original Paramore video.

We wanted to make our music video unique to our group, but still include elements of a typical music video for its pop/rock genre and target audience. To do this we included a performance of Beth lip syncing and dancing to the song, as it is a popular shot to have in a music video and we wanted it to fit in with the style of Paramore videos. We tried to keep it unique to our group by adding things like the writing of the word ‘truth’ and a fast montage of shots.

Green Screen

To film the green screen shots, we had to use three cameras to gain three different perspectives; one was a close up, one was a long shot and the other was a mid shot. We had to film 30 seconds of each different shot, in order to make sure we had a variation of angles to merge together. To change to different cameras, we had to press the buttons 1, 2, or 3 to switch to different angles.

Here are some images of the green screen room :

At the moment we are trying to decide what to use as the background for the green screen footage we recorded. We need something that reflects the theme and mood of the song and fits in with the video, which we have made to be dark and gloomy, but also kept an element of pop with the performance to keep the appeal to the target audience, which is teens.

For the footage we recorded of Beth waiting at a table, we originally were going to film a busy restaurant to contrast with her being alone and exaggerate it. However, as we were editing, we decided not to use this idea, and go for a more abstract look, to portray the shot as if Beth is thinking about what has happened in the past, where the boy she is s inging about has stood her up. We felt this linked with the lyrics "I guess i'm dreaming again".

So far, we have found these images as initial ideas:

For the shots we got of Beth lip syncing, we decided to use a spa rk le background with fireworks, to reflect the explosion of her anger and frustration. We are using these shots as the song progresses towards the end, as she is getting more and more frustrated throughout the song because the boy she is singing about doesn't want to be with her. We got the animation from detonationfilms.com, which had the sort of thing we were looking for.

Here are some examples from the website:

Locations So Far

For Interior Shots we have filmed inside Loreto college Chapel. We also used the College Green Screen room for some of our interior shots.

This is a photograph of the Chapel in which we filmed, we also used the area surrounding the chapel for some of our exterior shots.

We also filmed some exterior shots on the top level of an NCP car park in the centre of Manchester.

This is a photograph of the car park we used to film some of our exterior shots.

Editing update

So far we have put all of our recorded material and the song we are using onto an assembled timeline and we have established the order that we want our shots to be in. We have also ensured that our lip syncing shots are as in time with the music as they could possibly be. We have some shots to slot into the timeline that we recorded in the green screen room which we will be adding a background to in order to show someone eating alone in a busy restaurant.

We have sped up certain shots in the video to reflect the faster parts of the song, for example when it builds up to the chorus. We feel this gives more of an energetic and vibrant effect, which relates to our youthful audience. We have also used slow motion on one of the green screen shots of Beth dancing, for an instrumental part of the song, to contrast with the fast pace of the faster parts of the song and video. We are going to add shadows of herself to the shot for a dark effect.

We added some transitions to our music video, for example 'cross dissolve' to break up the shots and help the video flow and run smoothly, rather than jumping from one shot to another.

Filming

Today Gabbi, Beth and I filmed some exterior shots, on the top floor of a car park in town. We wanted the setting to be different, and include some tall buildings in the background to show the contrast between the busy city and Beth being alone, as that is what the lyrics suggest. The weather was dark and gloomy, which is the effect we wanted to reflect the mood of the song.

While filming we came up with some more ideas that weren't on the anomatic story board. For example, we used a range of hand held shots. One of Beth standing alone in the middle of the car park where the camera circles her and moves slowly away. We thought this would be a good ending to the video as it looks quite dramatic, as if she is being abandoned. Another hand held shot we filmed was of Beth running away, so it looks as if she is being chased.

We filmed some close up, mid-shot, and long shot footage of Beth lip syncing, to add to the performance element of the video. We used those three shots to get a variation, so that when we come to edit the music video we have a choice and range of different shots to use.

Poster and CD Cover Ideas

`We have been researching posters and CD covers from the genre of our song with the same target audience. We have been looking at different bands and how they present themselves by using images of the band or images that relate to the song. We have found some examples that could inspire us with ideas for our own poster and CD cover.

Here are some of the Posters and Covers we have researched:

These CD covers are from the band that we are using for our music video track. The first one does not include the band themselves, but an image of a dark forest. As the title of the track is 'decode' it could be to represent mystery and information that needs to be 'decoded'. Also, this single is included in the film Twilight, so it also has representations of the film as well as the music.

The second cover does include an image of the band, they are not smiling due to the fact that the song is called 'misery business'. This cover represents the song in a more obvious way in compartison to the first cover.

This CD cover is from the band All Time Low who are of a similar genre to Paramore, the band we used in our video. This cover is colourful and artistic, which mirrors the up beat songs that are on the CD. The use of the sillouettes instead of people contrast with the vibrant background and really make the cover stand out. As our chosen song is not necasserily happy this style of CD cover would not suit it.

This is an album cover for Kings of Leon, Only By The Night. The image is interesting as it includes parts of the bands faces merged together with an eagle. It could be showing how there are two sides to the band or the songs on the album, as the title 'Only By The Night' suggests things change at night. The effect on the image also represents this idea, as it looks like a night vision camera.

Filming Progress

So far we have managed to capture some shots of Beth in the exterior locations we had chosen, which is on a bench in a leafy area. We feel this location adds to the gloominess of the song, as it shows the autumn/winter weather. It also reflects the lyrics of the song, for example she is singing about how the boy she likes doesn't feel the same, "that never happens I guess i'm dreaming again".

We have also captured some footage of her in the college chapel, which is not something we had originally planned, but thought was a good setting to add some interesting elements to the video, as it could represent the feeling of spies and truth that is mentioned in the song.

Animatic Storyboard

An Annotated version of The lyrics to crushcrushcrush

Here we have read through and made notes on what we think they lyrics of this song are trying to say, this is going to help us to plan and create ideas for our video. We have also included some of our ideas for our music video.

The orange writing is our own ideas for our video and the blue writing are what we think the lyrics are suggesting.

Our music video is going to be a narrative as well as a performance, we will be using a band for the performance and most of our shots will be close ups of the band and the instruments that they are using. We will also have shots of our main character singing/lip-syncing.


I got a lot to say to you
Yeah, I got a lot to say
I noticed your eyes are always glued to me
Keeping them here
And it makes no sense at all


Where it says "your eyes are always glued to me" we will be using a pull focus shot to show that he is looking at her.

This verse suggests that he likes her, he's obviously always looking at her but is doing nothing about it which doesn't seem to make any sense to her.

They taped over your mouth
Scribbled out the truth with their lies, your little spies

They taped over your mouth
Scribbled out the truth with their lies, your little spies

When she sings "they taped over your mouth" we will include a shot of someone with tape over their mouth which shows they are being kept quiet. After this we will show someone scrubbing out love hearts on a piece of paper and then a close up of eyes when it says " Scribbled out the truth with their lies, your little spies."

It seems like in this bit she is trying to say that his friends don't want him to be with her so they are preventing him from talking to her or even being around her. The phrase 'they taped over your mouth' is suggesting that they are metaphorically gagging him to stop him speaking to her.

Crush
Crush
Crush
Crush, crush
(Two, three, four!)

She's simply talking about the fact that they both have a crush on each other here.

Nothing compares to a quiet evening alone
Just the one, two of us who's counting on
That never happens
I guess I'm dreaming again
Let's be more than this

In this part of the song we will show someone eating a candlelit dinner alone and then a clip of them blowing the candle out.

She is saying that she wants to be alone with him, but he makes no effort to make this happen, nor does he even say that he wants this too. She's saying she could be dreaming that he's going to do this one day but he's making no attempt to do so at the minute.

If you wanna play it like a game
Well, come on, come on, let's play
Cause I'd rather waste my life pretending
Than have to forget you for one whole minute

Here we may show somebody rolling some dice to show them being played like a game.

Here she is suggesting that he's just playing games with her, he's messing with her mind and he flirts with her but doesn't try to take it further. She doesn't like this but is happy to put up with it rather than have nothing at all.

They taped over your mouth
Scribbled out the truth with their lies, your little spies

They taped over your mouth
Scribbled out the truth with their lies, your little spies

Crush

Crush

Crush

Crush Crush

(two, three, four)

Nothing compares to a quiet evening alone
Just the one, two of us who's counting on
That never happens
I guess I'm dreaming again
Let's be more than this

Here we will see a shot of our main character looking into a mirror, with perfect hair and make up.

Rock and roll, baby
Don't you know that we're all alone now?
I need something to sing about
Rock and roll, hey
Don't you know, baby, we're all alone now?
I need something to sing about
Rock and roll, hey
Don't you know, baby, we're all alone now?
Give me something to sing about

This is where we are going to include most of the performance with shots of the band and our main character singing.

She's finally got him alone in order to speak to him, his friends can't stop him and they can't influence his decision, she wants them to be together and she thinks he does too. She thinks if they got together then she would have something real to sing about.

Our video will include shots of Beth (our main character) destroying everything around her, blowing out the candle, slamming doors, looking into the mirror with now messy make up and then going on to smash it.

Lyrics to Crush Crush Crush by Paramore

I got a lot to say to you
Yeah, I got a lot to say
I noticed your eyes are always glued to me
Keeping them here
And it makes no sense at all

They taped over your mouth
Scribbled out the truth with their lies
You little spies
They taped over your mouth
Scribbled out the truth with their lies
You little spies

Crush
Crush
Crush
Crush, crush
(Two, three, four!)

Nothing compares to a quiet evening alone
Just the one-two of us, who's counting on
That never happens
I guess I'm dreaming again
Let's be more than this

If you want to play it like a game
Well, come on, come on, let's play
Cause I'd rather waste my life pretending
Than have to forget you for one whole minute

They taped over your mouth
Scribbled out the truth with their lies
You little spies
They taped over your mouth
Scribbled out the truth with their lies
You little spies

Crush
Crush
Crush
Crush, crush
(Two, three, four!)

Nothing compares to a quiet evening alone
Just the one-two of us, who's counting on
That never happens
I guess I'm dreaming again
Let's be more than this now

Rock and roll, baby
Don't you know that we're all alone now?
I need something to sing about
Rock and roll, hey
Don't you know, baby, we're all alone now?
I need something to sing about
Rock and roll, hey
Don't you know, baby, we're all alone now?
Give me something to sing about

Nothing compares to a quiet evening alone
Just the one-two of us, who's counting on
That never happens
I guess I'm dreaming again
Let's be more than
No, oh

Nothing compares to a quiet evening alone
Just the one-two of us, who's counting on
That never happens
I guess I'm dreaming again
Let's be more than
More than this
Ohoh ohoh ohoh
Oooh...

Treatment

Our Group:

Aisha Razaq

Beth Sherwin

Beth Shaw

Gabbi Bent

The Music Video:

Paramore- Crush crush crush.

The length of the video is 3:10

Audience:

As the bands' followers are teenagers aged 13-20 and mostly female we have decided that teenagers will be our target audience. The genre, Electro punk mainly focuses on teenagers as their target market as it is over run by their following.

Resume:

The song can be interpreted differently which is why we chose it as we could put our own spin on it.

Although, it is believed that the narrative of the song is based upon a girl and a guy having a crush on each other. (The chorus features the word 'Crush' 5 times. and it is the name of the song.) Although the girl wants to just be alone with him "Nothing compares to a quiet evening alone, Just the one, two of us who's counting on" it wont happen so she'll just keep wishing. We believe the overall perception of the song is the idea that there is always some kind of complication in a relationship, which the target audience can relate to.

Suggested Elements:

Performance:

We intend to include clips of Beth lip syncing to the song. We decided to do this because it's common to include clips of the band/lead singer to fit in with the desired genre. It also attracts more people to watch the video.

Costumes:

The main character in this is Beth. Her costume is going to consist of dark colours, blacks/ reds in some shots, and then in other shots she is wearing slightly brighter clothes, but as she is dancing in the cold and riany weather she has a big winter coat on with a large hood. The hood represents how she is feeling, the fact that she doesn't want to have to face anything and the hood hides her away. Towards the end the hood comes off to show she is stronger now and doesn't care anymore. This is to fit in with the genre and style of the band.

By doing this, we are sticking to the generic expectations of the genre.

Props:

The props we used in our video were: A candle, a table and two chairs, a table cloth, plates, culery and an umbrella.

Recording Days:

We plan to film across 3-4 weeks. And use 3 weeks for post- production using time in and out of college. We will definitely be recording on tuesday afternoons and thursday mornings, as well as any free periods that we have throughout the rest of the week.

Detailed Analysis Of a Music Video

3Oh!3 – Don’t Trust Me

http://www.muzu.tv/3oh3/dont-trust-me-music-video/228101?country=gbme-music-video/228101?country=gb

The music video is an example of disjuncture and performance. There is no relation between the song and the video, as the song is about the singers not being able to trust a certain girl, whereas the video's storyline is two male models being the only males left in the world. The performers almost make fun of models in the video, which makes it look comical. This is generic for it’s genre, which is Electronica/Alternative, as the songs by this band and others such as Hadouken! are generally up beat and fun. Lip-syncing is used throughout the video and improvised choreography. This creates the fun, comical feel to the video.

In the video, camera shots include:

Long Shots

Medium Shots

High Angle Shots

Two Shots

All of these shots are based around the two performers, which gives the audience a clear recognition that they are the front members of the band. A montage is used towards the end of the video for when the song slows down. The montage features slow motion used to express the comical facial expressions made by the performers, which add to the hilarity of the performance.

At the start of the video, a black screen with typed writing explains the plot, then it cuts to the actual video using a distorted dissolve effect. The distorted dissolve is used in different stages of the video, which breaks down the edits from shot to shot. This type of transition could be to show the chaos after all of the males in the world have been wiped out and it is just the two males in the video left. Another transition used is the flash of a camera between shots, this helps represent the theme of the video as the two main performers are male models.

There is not a large variation of shots used, as the singers are performing in front of the camera while it is still. This adds to the model theme as it gives the impression to the viewer that they are posing for a camera.

The lighting in the video is bright which could be a reflection of the bright lights flashing when pictures are being taken. It looks very artificial, like it is made to look like a photo shoot. There is also a feathered edge to some of the shots to make it look like the viewer is looking through a lens.

During parts of the video they exaggerate glamorous life and make fun of things that happen in these situations. For example, the room they are in at the start of the video has chandeliers, a glass table with expensive food and a red carpet, yet they trash the room by standing on the table and trashing the room. This adds to the comical aspect of the video that the band are trying to achieve.

They are shown in various locations, for example the the glamorous room, a gym and what seems to be a jungle with elephants. This could be showing how they are living as the only two males left in the world.

The performers are wear costumes that their target audience would find amusing. For example the start of the video shows them in blue and yellow briefs. This shows the viewer straight away that the video is not to be taken seriously and that they are having fun with the song. They also wear suits with ties, but they are not worn properly or smartly, this shows a more fun side and pokes fun at serious business men. The females in this scene are also wearing white shirts over their underwear. This makes the video appealing to men and shows what the performers think life would be like if they were the only two males left in the world.

The performers don't appear to wear much throughout the video, which adds to the comedy of it and shows it is not to be taken seriously. However some viewers may find this offensive as it is very revealing and some parts could be demeaning to women. Overall, I think the video reflects the light-heartedness of the song as it just includes the singers having fun.

Update on Our Choice of Song

After some discussion over our song lyrics, as a group we decided they could be misinterpreted as they are quite controversial. As a result we decided it was best to change our choice of song. Although the song is actually representing the bad effects of drinking, we realised that it could seem as though we are condoning teenage drinking, which is not the sort of message we wanted to put across.

The song we have now chosen to do is another one of our initial ideas;

Crush Crush Crush by Paramore.

http://www.muzu.tv/paramore/crushcrushcrush-music-video/222029?country=gb

We decided to use this song instead, as it still appeals to the same target audience, but is just of a different genre. After listening to the song as a group, we felt we all had the same sort of image as to what we wanted the video to look like and the sort of style we wanted to film in. Therefore, because our ideas were similar and we felt we could make a successful music video using this song, we agreed on changing the song to Paramore.

Detailed Analysis of a Music Video

The Automatic - Monster

http://www.muzu.tv/theautomatic/monster-music-video/208472?country=gb

This video is both a narrative and a performance, as it is telling the story of a group of boys going to look for a monster, but it also cuts to the band actually performing the song. This music video is humorous which is how it fits into the same genre as the video we are doing, in the video the band aren't taking themselves too seriously and they are having fun with it.

The video contains a variety of different shots and camera angles such as point of view shots, in order to show what the character in the video can see for example when they first spot one of the monsters, this is a point of view shot. Another type of shot used are close ups of the band when they are performing, this helps you to understand the genre of the video as you can see the emotion on the performers face. This video has a good use of fast cut rate because it switches from scene to scene a lot in order to show you all the different things that are meant to be going on around them when they are looking for the monster. Also as the song starts to pick up speed and get faster, the cuts from scene to scene begin to get faster as well. Fast motion is used in this video in order to portray the fact that it is a fast upbeat song not a slow melancholy one. High angle shots are used in this video in order to represent the size of the monster that they have found. There is one shot in the video where the band are standing on top of an ambulance and a low angle shot is used, this could suggest that maybe the band are standing up there to escape from the monster that is looking up at them.

One scene of this video uses intertextuality when you see the band mimicking a shot from the video to Bohemian Rhapsody by Queen.

The genre of this video is very clear because almost everything about it is comical. There are numerous clips of big foot dancing in the forest and it also seems as if big foot knows that they are looking for monsters because throughout the video he is trying to wind them up. An example of this is when he sneaks up on one of them and steals their binoculars.

The costume and setting of this video relates to the song very well. The band are dressed as explorers and they have nets and traps with them in the middle of the woods. The song is about a group of people who go looking for monsters after seeing an advert saying that they will be rewarded if they find one. In the video you see more than one poster suggesting that there are 'monsters' in the surrounding area, which is why they decide to go looking for it. The costumes are very humorous as they are wearing bright clothes and fake moustaches.

There are elements of disjuncture throughout this video. Some examples of this are when you see london through the binoculars despite them being in the middle of the forest somewhere, there is an ambulance in the middle of the forest despite there being nor explanation as to why it's there. Another example is when you see a spaceship appearing above them.

Although the song isn't entirely based on science fiction, there are a lot of images and shots where the video itself looks science fictional. The use of strobe lights and flashing lights as well as low key lighting helps to make this video look like it is intended to be science fictional.

When you see the band performing they aren't dressed in the exploring clothes they are wearing throughout the video, they are dressed in casual clothes. During the performance the band go back to their stereotypical band image, the long hair and scruffy dress sense relates back to the genre of the music and the stereotype of bands from this genre.

Throughout the video the theme of this song is people who are looking to trap mythical creatures such as big foot and the loch ness monster. We know they are looking for the loch ness monster because it shows them looking at newspaper cuttings saying that it is believed that there is a monster in the lake. We do see what is supposed to be the loch ness monster although the image we see is actually just the stereotypical idea of what everyone thinks the loch ness monster looks like. Another mythical creature in the video is big foot, but again this is just another stereotypical image of what big foot looks like. We also see big foot dancing in this video.