Thursday, 16 December 2010

Detailed Analysis of Our Music Video

Our video opens up with an abstract view of the buildings and grey sky from the top of a car park. This immediately sets the theme of the video which is dark and reflects the feeling of complicated relationships with the abstract shot. We used a fade in fade out transition to show it as an introduction to the video.

The next shot is of Beth’s foot stepping into a puddle, at the same time the song kicks in; this is showing her feelings of anger and frustration from the start of the video as she is stomping around. It then cuts to Beth lip syncing on the top of the car park, this is consistent with the location that opens the video.

We then added some shots of Beth sat on a bench and hiding behind a tree, making eye contact with the camera. This shows her vulnerability early on in the song, and also reflects the lyrics that back this up, “makes no sense at all”. We repeated the medium shot of Beth hiding behind the tree one after the other, to add to the abstract view and represent how her feelings and vulnerability have been going on for a long time.

We tried to emphasise the word “truth” from the song by showing the word being written sped up. We felt this would have a greater effect on the audience as it is something different that you don’t often see in music videos, and it draws more attention to the word which plays a big part in the lyrics of the song, as the person she is singing about isn’t true to their feelings.

We included some extreme close ups of Beth’s eye when the lyric “you little spies” was playing. This was to show the feeling of being watched as eyes are a good representation of spies.

We used some contrasting shots for the bridge of the song, for example the song starts to quiet down and whispers “crush” repeatedly and slowly, so for this we used an extreme close up of Beth’s mouth whispering the word. However the word starts to get repeated faster, so for this part of the video we then inserted various shots and sped them up to reflect the speeding up of the repetition. We added shots of Beth running away, the extreme close up of her eye and her looking behind her, which adds tension and contrasts with the start of the bridge which was very slow. This also helps it build up to the chorus.

In the part of the video where Beth is sitting alone at a table, we added a green screen background of the outside of a restaurant. This is first shown in the part of the song where the lyrics are “that never happens, I guess I’m dreaming again”. Due to the image being of the outside of a restaurant and Beth sitting outside it on a table it is reflecting the lyrics, showing how she is dreaming about wanting to go on a date with the boy she is singing about. We were not aiming for this look of it being a dream, but decided it fitted in well with the abstract feel of shots at the start of the video, so decided to keep it in order to keep the consistency.

We filmed some high angle shots of Beth singing on a Church balcony. This was to represent the feeling of spies and how she feels the boy that she likes is being watched, so has to be careful about how he acts with her. The high angle shot shows how she now feels she is in control of him and the situation, almost as if she is now one of the spies watching over him, like playing God.

As the song comes to a close we used shots of Beth dancing behind an animation of fireworks. This was to show how she has progressed in comparison to how she was portrayed at the start of the video, for example hiding behind a tree and looking behind her nervously. The animation of fireworks was to sow the explosion of her feelings and how she is breaking free almost from her frustrated feelings.

The last shot in the video is a pan shot following her stood still, this is a comparison to the previous shots of Beth running away from the camera, it is showing how her confidence has grown as now she is standing bravely in front of it and the role is reversed. The camera is used in this way to almost represent Beth’s feelings, showing how in the beginning she was fearful of them, so running way and hiding from them, but by the end of the song she is confronting them and is no longer in fear. We felt this was a good contrast between the start and the end of the video, as it shows how she has grown throughout the song.

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